Rocket Mortgage Cuts Marketing Review Time by 67% with Blee's Compliance AI
Rocket Mortgage Leverages Blee's AI-technology for Marketing Compliance
Rocket Mortgage knows firsthand the power AI can have. In fact, the company’s use of AI in the mortgage process saves them a million hours of team member time each year. They were looking for more ways to use AI to make their team more efficient, so Rocket Mortgage turned to Blee to streamline the company’s marketing review process.
The Challenge
Rocket Mortgage's creative team was producing an increasing number of assets across various channels, creating a bottleneck for compliance reviews. The team was able to create innovative and award-winning marketing assets, but the marketing compliance team spent approximately 50 hours per week on manual reviews. This time could be better spent on strategic tasks.
The Innovative Solution
Rocket Mortgage signed on as one of the first adopters of Blee's AI-powered marketing and advertising review platform. This innovative solution automates the review process, significantly reducing human effort and turnaround times. By consolidating policies, workflows and remediation into Blee, Rocket Mortgage can address compliance matters more swiftly and ensure thorough oversight.
Key Metrics Improved
The adoption of Blee's AI-powered solution has led to impressive improvements:
- 14 hours saved each week across the compliance team.
- Marketing review time decreased by 67%.
- 65% of the team was able to re-focus efforts on more impactful work.
Transformation with Blee
The transformation brought about by Blee's platform is noteworthy:
- Allocation of Human Time: Reviews are now conducted with one-third of the previously needed human resources, reducing total team hours spent on review by more than 50%. This allows two-thirds of the team to focus on strategic initiatives.
- Enhanced Efficiency: Initial review time for marketing assets was reduced by 67%, from 72 hours to just 24 hours, enabling faster campaign launches.
- Centralized Compliance Platform: All marketing assets are now routed through a single platform, providing a comprehensive view of the entire review process.
- Valuable Insights: The tool offers insights into the approval process, helping the compliance team identify patterns and provide targeted feedback to the creative team.
- Comprehensive Recordkeeping: The platform maintains full audit logs, approval records and version histories, streamlining reporting and facilitating audits.
Empowering Collaboration for Greater Impact
Blee’s platform has helped strengthen the partnership between Rocket Mortgage’s compliance and creative teams, enabling creatives to design assets that meet compliance standards from the outset. Automated feedback allows for real-time changes, resulting in cleaner first drafts over time. With faster approvals, the creative team can experiment with more ideas, conduct A/B testing and reduce turnaround times – allowing timely campaigns to launch quickly and capitalize on market opportunities. More campaigns reviewed allow Rocket Mortgage to better tailor messaging to consumer segments.
Streamlined Audits and Ongoing Compliance
Utilizing Blee’s AI platform has reduced team member efforts by two-thirds and decreased human hours spent on review by 67%, helping Rocket Mortgage respond quicker and ensure clear and fair communication with clients.
Rocket Mortgage's innovative use of Blee's AI model for marketing compliance reviews exemplifies how AI can enhance efficiency, foster collaboration and drive strategic initiatives, setting a new standard in the industry.
Conclusion
Using Blee's AI technology helped Rocket Mortgage increase its review capacity, speed up compliance reviews, gain visibility over the process and enhance recordkeeping. This optimization has allowed highly skilled team members to focus on high-impact, strategic work, fostering an environment where creative and compliance teams work together to drive business growth.